SME's and European Integration: Internationalisation Strategies

ISBN-13: 9781138382671 / Angielski / Miękka / 2018 / 236 str.

Birgit Hegge

Opis

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explains in a jargon-free manner the mechanisms of EMU and it's likely effect on SMEs. The book then goes on to explain and examine the results of seven case studies in Germany and France. Answers to many questions that have arisen over the years regarding SMEs and European integration can be found in the pages of this study. In a remarkably well-written and researched book, Birgit Hegge has succeeded in bringing together two interesting areas of research in an original and insightful manner.This book will be incredibly useful as a background reference for international economics and business students at an advanced level. The evidence and conclusions of this book will also, no doubt, make extremely interesting reading for European Policy makers along with those involved in European business.

Spis treści

Part I: Literature Survey
Part II: Empirical Research
Part III: Conclusions

O autorze

Birgit Hegge held a master degree in international economics. She has completed a PhD in Management at the University of Geneva.