SEGMENTATION IN BLOOD SERVICE

ISBN-13: 9786204715025 / Angielski / Miękka / 56 str.

Liliia Khomenko; Vladyslav Liubchak

Opis

In the book it is described approaches to segmentation in blood service facilities, in particular, segmentation factors and groups of people behind them. There are presented the results of a study conducted among young people in Sumy. It was found out what characteristics young people have, how and where they look for information, which influences decision-making. It was identified the most important parameters and investigate their relationship. It was selected segments by the most important parameters to develop proposals for working with individual segments.

O autorze

Khomenko, LiliiaLiliia Khomenko is a professional marketer. She has been working as a marketer since 2011; since 2019 is a Ph.D. student at the Department of Marketing of Sumy State University, is a member of the Marketing Association of Ukraine.Vladyslav Liubchak is a Ph.D. in Medicine, a transfusiologist, a specialist in GMP, ISO 9001, marketing and engineering.