Rural Marketing

ISBN-13: 9786139819447 / Angielski

Prasanna Kumar Domathoti; Vijaya Ratnam N.; Rajya Lakshmi K.

Opis

This book intended to explore the marketing strategies in rural areas. India's economy can be thought of as comprising of two main sectors namely, the Rural Sector and the Urban Sector. The Rural Sector is, in turn, composed of two main sub sectors i.e., the agricultural sub sector and the non-agricultural sub sectors. Also this book helps to students who are studying BBA, MBA and Agricultural marketing. It is far more important for a developing economy like that of India.

O autorze

Domathoti, Prasanna Kumar
Dr. Prasanna Kumar, Professor in Management, currently at K L University, Andhrapradesh, India. Graduate from Andhra University in 1994. Awarded with Ph.D. He has been actively associated with consultancy and project handling with NGO organizations. So far he has published 85 papers.