ISBN-13: 9780367869298 / Angielski / Miękka / 2019 / 212 str.
ISBN-13: 9780367869298 / Angielski / Miękka / 2019 / 212 str.
This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly e