Running a Successful Photography Business

ISBN-13: 9780367719289 / Angielski / Twarda / 2021 / 190 str.

Lisa Pritchard

Opis

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success.

Spis treści

Biographies PrefaceIntroductionChapter 1: How's Business? A Business Health CheckChapter 2: The Photographer's Business PlanChapter 3: Fine-Tuning your BrandChapter 4: Twenty Ways to Get NoticedChapter 5: PricingChapter 6: Pitching for a Job and Sealing the DealChapter 7: Please Read the Small Print: Business Terms and Photography ContractsChapter 8: The Perfect Photoshoot: A Step by Step GuideChapter 9: Photoshoot Legal Obligations and Codes of PracticeChapter 10: Are You Covered? InsuranceChapter 11: Keeping ClientsChapter 12: Getting HelpChapter 13: Going ForwardContributor BiographiesAppendicesIndex

O autorze

Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers’ agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a ‘Pop up Agent’ service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities.www.lisapritchard.com