Introduction 1Part 1: Hail, Future Caesar 5Chapter 1: Who Runs for Public Office 7Chapter 2: Local Office Choices 17Chapter 3: Other Ways to Get Involved 25Part 2: Before You Run 33Chapter 4: Know Yourself 35Chapter 5: Research the Position 49Chapter 6: Consider Your Competition 57Chapter 7: Know the Voters 67Chapter 8: Ready to Run 77Part 3: The Campaign 89Chapter 9: Gather Your Assets 91Chapter 10: Your Campaign Brand 101Chapter 11: Money Stuff 111Chapter 12: Communications 127Chapter 13: The Campaign 147Chapter 14: Election Day 157Part 4: In Office 165Chapter 15: Know the Law 167Chapter 16: Public Service 181Chapter 17: At a Public Meeting 191Chapter 18: Decisions: Who to Tick Off? 205Chapter 19: Your Reelection 211Part 5: The Part of Tens 219Chapter 20: Ten Common Campaign Mistakes 221Chapter 21: Ten Ups and Downs 229Chapter 22: Ten Frustrations of an Elected Official 235Index 245
Dan Gookin is an author, online instructor, and a fiscal conservative yet socially liberal politician who believes his first duty as an elected official is to protect your rights.