Routledge Library Editions: Advertising

ISBN-13: 9780415637497 / Angielski / Twarda / 2013 / 2840 str.

Various

Opis

With titles as varied as 'Advertising and Psychology', 'Advertising in the 21st Century', 'Outdoor Advertising' and 'The Economics of Advertising', this set provides a wealth of important reference sources from a wide range of experts in the field.

Spis treści

Advertising and Psychology Leslie Gill  Advertising at the Crossroads Max A. Geller  Advertising Explained Dennis Caton  Advertising Today and Tomorrow W.A. Evans  Advertising, A New Approach Walter Taplin  Advertising, the Uneasy Persuasion Michael Schudson  Commercial Advertising Thomas Russell  Outdoor Advertising Richard Nelson and A. E. Sykes  Planning Advertisements Gilbert Russell  The Business of Advertising Clarence Moran  The Economic Implications of Advertising Otto John Firestone  The Economics of Advertising Frederic Taylor

O autorze

Multivolume collection by leading authors in the field.