Routledge Handbook of Sports Sponsorship : Successful Strategies

ISBN-13: 9780415401104 / Angielski / Twarda / 2006 / 278 str.

Alain Ferrand; Luiggino Torrigiani; Andreu Camps i. Povill

Opis

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

Spis treści

Introduction  1. Sponsorship Management Principles  2. Legal Approach to Sporting Events  3. Strategic and Operational Sponsorship Implementation  4. Contracts Associated with Events  5. Case Study : "Perrier Fluo Beach Volley Experience.  Conclusion.  Appendices.  Notes References

O autorze

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.  Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Barcelona, and a practising sports lawyer.