Routledge Handbook of Public Diplomacy

ISBN-13: 9781138610873 / Angielski / Miękka / 2020 / 528 str.

Nancy Snow; USA) Nicholas J. Cull (University of Southern California

Opis

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

Spis treści

1. Rethinking Public Diplomacy in the 2020s  2. Public Diplomacy Before Gullion: The Evolution of a Phrase  Part 1: The Scope of Public Diplomacy: Key Practices  3. The Spectrum of Listening  4. Cultural Diplomacy  5. Exchange Programs and Public Diplomacy  6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties  7. Public Diplomacy Evaluation  Part 2: Public Diplomacy Applications  8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy  9. Operationalizing Public Diplomacy  10. Communication Logics of Global Public Diplomacy  11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy  12. Crisis and Narrative  13. Country Branding: A Practitioner Perspective  14. The Changing Nature of Nation Branding: Implications for Public Diplomacy  Part 3: Public Diplomacy and Persuasion  15. Tactics of Social Influence for Use in International Conflicts  16. Credibility and Public Diplomacy  17. The Primacy-of-Culture in Influence: A Dissenting View  Part 4: Case Studies in Public Diplomacy  18. The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories  19. Diplomacy and Culture in the European Union Global Strategy  20. A Guide to Gastrodiplomacy  21. Diaspora and Diplomacy  22. The World Expo and Nation Branding  23. UNESCO Approaches to Public Diplomacy  Part 5: Global Approaches to Public Diplomacy  24. Four Seasons in One Day: The Crowded House of PD in the UK  25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present  26. Public Diplomacy à la française  27. Japan’s Public Diplomacy  28. Communicating Confidence: China’s Public Diplomacy  29. Historical Memory and Public Diplomacy: The Case of Russia  30. Australian Public Diplomacy  31. Populism and Public Diplomacy: The Case of India  32. Korea’s Public Diplomacy  33. Israel: Countering Brandjacking  34. The Brazilian Approach to Public Diplomacy  35. Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication  36. African Public Diplomacy: Between Deficiences and Potential  37. Public Diplomacy in Latin America: An Emerging Field of Practice?  38. Nation Branding in the Arab World  Part 6: Fresh Perspectives in Public Diplomacy  39. Ethics and Social Issues  40. Digital Public Diplomacy  41. Corporate Diplomacy  42. Exchanges as Good Propaganda  43. Public Diplomacy and Development Communication: Two Sides of the Same Coin?  44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy  45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After

O autorze

Nancy Snow is Professor Emeritus of Communications, California State University, Fullerton, and Disney Chair in Global Media, Schwarzman College, Tsinghua University, Beijing (2020). Snow is Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow in the Institute of Contemporary Asian Studies at Temple University Japan.

Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism and the founding director of the Master of Public Diplomacy program at the University of Southern California in Los Angeles. His research and teaching interests are interdisciplinary and focus on public diplomacy and—more broadly—the role of media, culture, and propaganda in international history. He is editor of the journal Place Branding and Public Diplomacy, president of the International Association for Media and History, and a member of the Public Diplomacy Council.