Routledge Handbook of Political Advertising

ISBN-13: 9780367872670 / Angielski / Miękka / 2019 / 418 str.

Christina Holtz-Bacha; Marion R. Just

Opis

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral

Recenzje

'Holtz-Bacha and Just have compiled a comprehensive handbook on political advertising in many countries around the world. It has first-rate writers who concisely and effectively convey the latest in ad messaging and impact. If you want to know what works and why, this is the book for you. Both practitioners and researchers will benefit from this handbook.' - Darrell West, Vice President and Director - Governance Studies and Founding Director - Center for Technology Innovation, Brookings Institute, USA

Spis treści

Table of Contents

List of Tables

List of Figures

Contributors

Part I: General Perspectives

Chapter 1: Ample opportunities – mostly regulated. Political advertising across the world.

Christina Holtz-Bacha

Chapter 2: Modern Political Advertising and Persuasion

Steve Jarding, Steve Bouchard & Justin Hartley

Chapter 3: Methodological Approaches

Michael W. Kearney & Mary C. Banwart

Chapter 4: Gender and Political Advertising: Content and Effects

Dianne Bystrom

Chapter 5: Negative advertising

Todd L. Belt

Chapter 6: The Effects of Political Advertising

Travis N. Ridout & Jenny L. Holland

Part II: Airtime With No Charge For Electoral Advertising

Chapter 7: Political Advertising in Argentina

Martín D’Alessandro

Chapter 8: Prime Time Electoral Propaganda: the Brazilian Model of Free Airtime

Alessandra Aldé & Felipe Borba

Chapter 9: Political Advertising in Chile: State of play in a period of changes

Alberto Pedro López-Hermida Russo

Chapter 10: The Role of Political Advertising in the Czech Republic

Jan Jirák & Anna Matušková

Chapter 11: Political advertising in France: the story and effects of a slow liberalization

Alexandre Borrell & Jamil Dakhlia

　

Chapter 12: Does Political Advertising still have an impact on the Outcome of Election Campaigns? Political Advertising in Hungary

Jolán Róka

Chapter 13: Political advertising in Italy

O autorze

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander University Erlangen-Nürnberg, Germany. She was a visiting scholar at the University of Minnesota in Minneapolis, a Research Fellow at the Shorenstein Center, Harvard University and a guest researcher at the University of Gothenburg, Sweden. She is presently the Chair of the Political Communication Research Section of IAMCR. Her research interests are political communication, media systems and media policy.

Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard’s Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional journals.