Routledge Handbook of Managerial Economics

ISBN-13: 9781138121287 / Angielski / Twarda / 2027 / 480 str.

USA) Antony Dnes (Northcentral University

Opis

Managerial economics has become an established part of leading MBA programmes, and the discipline is changing and developing rapidly. This new handbook offers a state-of-the art overview of the ways in which modern economics can be usefully applied across contemporary work in business schools, including in areas such as corporate governance, organizational design, global business, employee remuneration structures, risk management, and behavioural studies. This handbook also highlights the role that globalizing economic development has played in ensuring sustained growth in management schools. As such, the volume is truly international in its authorship and scope. Chapters chart modern trends in the subject, such as the rise of personnel economics, the role of ethics in managerial economics training, and heuristic decision making in business settings, and incorporate game-theoretic results and case study work. Bringing together leading scholars from disciplines including economics, marketing, management, economic psychology, operations research, corporate finance, corporate responsibility and network studies, the handbook will offer a uniquely international overview of this rapidly changing area.

Spis treści

Part 1: Analytical Foundations and the Scope of Managerial Economics  Part 2: Managing Demand  Part 3: Managing Costs  Part 4: Pricing and Marketing Tactics and Strategies  Part 5: Economic Psychology and Management Decisions  Part 6: Strategy and Business Competition  Part 7: Organization and Motivation in the Modern Firm  Part 8: Hybrid Organizations and Networks  Part 9: Personnel Economics  Part 10: Financial Structure and Corporate Governance  Part 11: Business Ethics and Corporate Social Responsibility  Part 12: Business Regulation

O autorze

Antony Dnes is an affiliated senior scholar at the Mercatus Center at George Mason University, and is the Editor-in-Chief of the Journal of Managerial and Decision Economics.