Routledge Handbook of International Sport Business

ISBN-13: 9780367896874 / Angielski / Miękka / 2020 / 420 str.

Mark Dodds; Kevin Heisey; Aila Ahonen

Opis

Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law.

Spis treści

Introduction [Mark Dodds, Kevin Heisey and Aila Ahonen]  Part 1: International Sport Business Strategy  1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Ströbel]  2. Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco]  3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner]  4. Major sport events at the center of International Sport Federations’ resource strategy [Josephine Clausen and Emmanuel Bayle]  5. Hosting International Sporting Events [Heather L. Dichter]  6. Globalisation of Sport Business Management Education [Pedro Guedes de Carvalho and Darlene A. Kluka]  Part 2: Sport Marketing  7. Marketing Implications of Playing Regular Season Games in International Markets: Losing ‘Home’ Domestic Advantage or Gaining ‘Away’ International Advantage? [Eric Schwartz]  8. Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane]  9. The Role of Endorsement in International Sports Marketing [Sara Keshkar]  10. Women’s Tennis Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova]  11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts [Cem Tinaz]  Part 3: Sport Economics and Finance  12. Football’s Failing Finances [John Beech]  13. Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences [Kevin Heisey]  14. The Significance of Direct Economic Impact of International Sport Events for the Hosting City [Osmo Laitila and Noud van Herpen]  15. Maximizing Revenue Through Ticketing Technology [Jim Reese]  16. Sport Industry in China: Opportunities and Challenges [Dongfeng Liu]  17. International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent [Sungho Cho]  Part 4: Legal Aspects  18. Athlete Involvement in the Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl]  19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha Brison]  20. How Can Sport Sponsors Comply with International Corruption Laws [Mark Dodds]  21. Trademark Protection Across Borders [Kerri Cebula]  22. Privacy at Work: Strategies for Successful Social Media Policies [Lauren McCoy]  Part 5: Sport Media and Communication  23. Hijacking of a Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan Fredrick]  24. Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League  [Matthew A. Gilbert]  25. Internationalization as a Strategy for Success in the LPGA [Tara Mahoney]  26. Sports-Media Complex and the Business of Football in Africa [Gerard A. Akindes]  Part 6: Sport Tourism  27. Global Sport Tourism and the Lure of Mega-Events [Brendon Knott and Kamilla Swart]  28. Sports Facilities Tourism [Louise Bielzer]  29. Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach [Derek van Rheenen]  30. Small-Scale Active Sport Tourism is International Business [Richard J. Buning and Brian D. Krohn]  Part 7: Sport Development  31. India: From a Cricketing Nation to a Business Industry [Juthika Mehta]  32. The Role of Highlight Events in Sport-For-Development [Nico Schulenkorf and Katie Schlenker]  33. Social Entrepreneurship and Sport [Jonathan Robertson]  34. The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen and Sari Savolainen]  35. Partnership Building to Create Change [Kevin Heisey]