'Wallace-Hadrill does not waste words. His writing is at all times persuasive and readable.' David J. Newsome, Rosetta
Part I. Cultures and Identities: 1. Culture, power and identity; 2. Dress, language and identity; Part II. Building Identities: 3. Roman Italy: between Roman, Greek and local; 4. Vitruvius: building Roman identity; Part III. Knowledge and Power: 5. Knowing the ancestors; 6. Knowing the city; Part IV. The Consumer Revolution: 7. Luxury and the consumer revolution; 8. Waves of fashion; Epilogue: a cultural revolution?