Rolling Out New Products Across International Markets: Causes of Delays

ISBN-13: 9780333794647 / Angielski / Twarda / 2003 / 249 str.

George Chryssochoidis

Opis

This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.

Spis treści

List of Figures List of Tables Acknowledgements Summary An Overview Literature Review Methodology Data Analysis Findings and Discussion Conclusions and Implications Overview Revisiting the Area Bibliography Delayed Cases Timely Cases Index

O autorze

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).