Road to Power: How Gm's Mary Barra Shattered the Glass Ceiling

ISBN-13: 9781118972632 / Angielski / Twarda / 2015 / 192 str.

Laura Colby

Opis

Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling. When 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way.

• Learn how Mary Barra's willingness to take on diverse assignments helped steer her career trajectory
• Examine the fine details of Barra's management style and her ability to relate to colleagues
• Discover the qualities and experiences Barra had that drove her to lead this male-dominated profession
• Study the valuable lessons Barra learned at each stage in her professional life, and why they stuck with her throughout her journey to the top

Barra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. Road to Power explores the talent and the mindset that got her all the way to the top.

Spis treści

Preface ix

Acknowledgments xv

Introduction Dodge s La Femme: Women and Cars 1

Chapter 1 The Firebird: A Childhood Dream 7

Chapter 2 The Red Chevette: Driving Lessons 15

Chapter 3 The Fiero: Trial by Fire 25

Chapter 4 Chevy Blazer: Groundbreaking Laws 35

Chapter 5 Chevy Malibu: Expanding Vistas 43

Chapter 6 Buick Skylark: A View from the Top 51

Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63

Chapter 8 Buick LeSabre: Fixing Hamtramck 71

Chapter 9 Chevy Avalanche: The Road to Ruin 81

Chapter 10 The Volt: Shocked into Action 87

Chapter 11 Chevy Cruze: No More Crappy Cars 97

Chapter 12 Chevy Cobalt: End of the Honeymoon 107

Chapter 13 Cadillac Escalade: Climbing Back 121

Chapter 14 Buick Encore: Finding the Next Mary Barra 135

Afterword 145

Appendix: Barra Biography 149

Bibliography 151

About the Author 153

Index 155

O autorze

LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.

Blurb

Praise for Road to Power: How GM′s Mary Barra Shattered the Glass Ceiling

"With a journalist′s keen eye for fascinating details, Colby′s biography shows how Mary Barra found her fascination with cars, developed her leadership style, and maneuvered through the corporate obstacle course to the very top of a challenging, changing industry. Barra′s compelling story is sure to help women everywhere gain the confidence to reach higher."
Rosabeth Moss Kanter, Harvard Business School professor and best–selling author of Confidence

"Mary Barra may have been under the radar nationally, but she for many years was excelling in every position to which she was assigned at GM. As Laura Colby so well documents, Ms. Barra is well prepared for every challenge and may well emerge as one of the most effective leaders in this storied company′s history."
Mary Sue Coleman, President Emerita, University of Michigan

The story of how one of the most powerful women in business made her way to the top

All eyes are on Mary Barra, the first female CEO of a global automaker. Will she be able to revitalize a troubled business and pave the way for women to follow in her remarkable footsteps? Road to Power contemplates these questions through an exclusive look at Barra′s life and her ascent to one of the most influential roles in the nation.

General Motors, which has been called a proxy for the United States economy, has also created over its 100–year history a model for American corporate culture. In Road to Power, journalist Laura Colby uncovers how that culture made GM a leader in supporting women in the traditionally male–dominated auto industry. Mary Barra has done everything from working on the factory floor to running human resources to using her electrical engineering expertise to lead new product development. Road to Power highlights the qualities and experiences that have helped Barra climb to the top and will educate and inspire women in business for years to come.