Rising Consumer Materialism: A Threat to Sustainable Happiness

ISBN-13: 9780815367598 / Angielski / Twarda / 2017 / 110 str.

Afia (National College of Business Administration & Khalid; Faisal Qadeer

Opis

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.

This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.

The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

O autorze

Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.

Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.