Rhetoric of Logos: A Primer for Visual Language

ISBN-13: 9783721209570 / Angielski / Miękka / 2016 / 144 str.

Eduard Helmann

Opis

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.