Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition

ISBN-13: 9780415840347 / Angielski / Twarda / 2013 / 220 str.

Jeff Pruchnic

Opis

This project periodizes contemporary culture in reference to changes in technology and media over the past several decades, emphasizing their importance as structuring forces in contemporary social life and global political economy. It has become increasingly difficult to ignore the ways that the centrality of new media and technologies from the global networking of information systems and social media to new possibilities for altering human genetics seem to surpass or outright make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing or disavowing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic" "combines this theoretical and historical itinerary with critical interrogations of diverse cultural and technological sites the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities and social sciences along with innovative analyses of the works of such figures as Plato and the Greek Sophists, Kenneth Burke, Frederic Jameson, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, Gilles Deleuze, and William S. Burroughs. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

Spis treści

Introduction: The Cybernetic Age 1. The Transhuman Condition 2. The Age of the World Program: The Convergence of Technics and Media 3. Rhetoric in the Age of Intelligent Machines: Burke on Affect and Persuasion After Cybernetics 4. Any Number Can Play: Burroughs, Deleuze, and the Limits of Control 5. On the Genealogy of Mortals; or, Commodifying Ethics

O autorze

Jeff Pruchnic is an Assistant Professor in English at Wayne State University, USA.