Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (Ams) Annual Conference

ISBN-13: 9783319385730 / Angielski / Miękka / 2016 / 274 str.

Harlan E. Spotts

Opis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Spis treści

Doctoral Colloquium: Consumer Behavior Issues, Part I.- Retailing: Store Environment and Image.- Consumer Behavior: Cultural Influences and Behavior.- Doctoral Colloquium: Consumer Behavior Issues, Part II.- Branding in the B2B Marketplace.- International Marketing Strategies.- Value Creation within a Service Dominant Logic for Marketing .- Excellence in Marketing Education and Innovative Teaching: Special Session.- The Internationalization of Marketing Education.- Pricing, Products & Packaging.- Organizational Learning and Market Orientation.- Impact of Technology on Consumer Behavior.- Decisions, Decisions.- Service Technology & Knowledge Management.- Consumer Communication & Decision Making.- Pricing, Service & Trust in B2B Relationship.- Advertising Issues.- Online Marketing Communications.- B2B Marketing in the New Electronic Environment.- Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum.- Logistics Service: Strategic Implications.- Understanding the International Retail Customer.- Web Pricing and Product Sampling.- Managing B2B Relationships.- Consumption Under Uncertainty.- Cross-national Comparisons of Consumers.- Insights into Sales Management: Knowledge, Performance and Scale Development.- Channels, Logistics and Industrial Marketing Issues.- Service Satisfaction.- Advertising in the 21st Century.- Strategic Management in B2B Contexts.- Capabilities and Competitive Advantage.- CRM Issues.- Marketing & Society.- Strategic Marketing Issues.- Key Issues for the Marketing Educator.- Online Consumer Behavior.- International Marketing Ethics and Nonprofit Issues.- Foundations of Desire.- Customer Relationships Across Continents.- International Marketing Issues.- Purchase Behavior and Cross-selling of Services.- Online Advertising Effects.- Improving the Application of Research Methods.- International/Foreign Consumer Perspectives.

Blurb

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.