Review of Marketing Research

ISBN-13: 9780857244758 / Angielski / Twarda / 2010 / 307 str.

USA) Naresh K. Malhotra (Georgia Institute of Technology; USA) Naresh K. Malhotra (Georgia Institute of Technology

Opis

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.