Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

ISBN-13: 9781138475403 / Angielski / Twarda / 2017

Tim Frick

Opis

Covers the essential fundamentals of digital video: from video principles, to conversion, compression, coding, interfaces and output.Written for television professionals needing to apply digital video systems, equipment and techniques to multimedia and /or digital TV applications, as well as for computer system designers, engineers, programmers, or technicians needing to learn how to apply digital video to computer systems and applications. The text is based on the acclaimed industry `bible' The Art of Digital Video, but covers only the essential parts of this larger reference work. It starts right from the basics from what a digital signal is to the how digital video can be applied. John Watkinson is an international consultant in Audio, Video and Data Recording. He is a fellow of the AES, a member of the British Computer Society and Chartered Information Systems Practitioner. He presents lectures, seminars, conference papers and training courses worldwide. He is author of many other Focal press books including MPEG2, Art of Digital Video, Art of Digital Audio, Art of Sound Reporduction, Introduction to Digital Audio, Television Fundamentals and Audio for Television. He is also co-author of the Digital Interface Handbook and a contributor to The Loudspeaker and Headphone Handbook.

Spis treści

Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5: Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media: Adapting nd Promoting Content Chapter 8: Digital Design Chapter 9: Configuring Web, Email and Social Analytics Software Chapter 10: Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal Power

O autorze

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook.