Rethinking Strategy for Creative Industries: Innovation and Interaction

ISBN-13: 9780367668471 / Angielski / Miękka / 2020 / 238 str.

Milan Todorovic; With Ali Bakir

Opis

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. 

This book will be of significant

Spis treści

Preface  1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic)  2. Methodology, Tools and Analytics  3. Emergent Strategic Configurations of Power  4. Strategy/Creativity Dialectics Applied  5. Business Modelling & Interactive Contexts  6. Ethical and methodological implications for research and practice  Conclusions and implications

O autorze

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.