Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation

ISBN-13: 9781108742900 / Angielski / Miękka / 2020 / 420 str.

Robert W. Weisberg

Opis

Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.

Recenzje

'This is a tour-de-force volume explaining the controversial view that creativity does not involve any special thought processes, just those processes that we use every day. The book conveys the timely and important message that creativity is not only for the gifted, the artistically talented, or the genius. Rather, it is something anyone can practice.' Robert J. Sternberg, Professor of Human Development, Cornell University, USA, and Honorary Professor of Psychology, University of Heidelberg, Germany

Spis treści

Part I. Introduction: 1. Setting the stage: Introduction to the study of creativity: 2. Creativity: What it is; Part II. Analytic Thinking in Creativity: 3. Problem solving; 4. Case studies of creativity: the universality of creativity; 5. Analogical thinking in problem solving and creativity; Part III. The Question of Extraordinary Thought Processes in Creativity: 6. How do you get to Carnegie hall? Practice, talent, and creativity; 7. Insight in problem solving and creative thinking; 8. The question of unconscious processes in creative thinking; 9. Genius and madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative People?; 10. Testing for creativity: divergent thinking, executive functioning, and creative thinking; 11. The search for 'the creative personality'; Part V. The Bigger Picture: 12. Two confluence theories of creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience of creativity.