Rethinking Competitive Advantage: New Rules for the Digital Age

ISBN-13: 9781847943484 / Angielski / Miękka / 2022 / 192 str.

Ram Charan

Recenzje

Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level. Forbes

O autorze

'One of the world's most renowned management consultants and authors.' Fast Company

Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.