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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
ISBN-13: 9781498555906 / Angielski / Twarda / 2018 / 210 str.
Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
ISBN-13: 9781498555906 / Angielski / Twarda / 2018 / 210 str.
cena 470,35 zł
(netto: 447,95 VAT: 5%)
Najniższa cena z 30 dni: 429,50 zł
(netto: 447,95 VAT: 5%)
Najniższa cena z 30 dni: 429,50 zł
Termin realizacji zamówienia:
ok. 30 dni roboczych.
ok. 30 dni roboczych.
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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