Retailing and the Public

ISBN-13: 9780415624145 / Angielski / Twarda / 2012 / 216 str.

Lawrence E. Neal

Opis

Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they did in the 1930s, and this text shines as much light on the present as it does the past.

Spis treści

Foreword by F. J. Marquis.  Introduction.  Part 1. Section 1. Survey of Retailing Organisations 1. Preliminary  2. The Small Independent Shop  3. The Speciality Shop  4. The Departmental  Store  5. The Multiple Shop  6. The Co-operative Movement  7. The ‘Fixed Price’ Chain Store  8. The Characteristics of Multiple Organisations   9. Club Trading  10. Mail Order Business  Section 2. The Departmental Store in Action  11. The Building  12. The Organisation  13. Budgetary Control of Merchandising  14. Budgetary Control of Expenses  Part 2. To-day and To-morrow  15. An Objective Analysis of Retailing  16. Future Trends

O autorze

Lawrence E. Neal, Joint Managing Director of Daniel Neal & Sons Ltd. President Joint Managing Director., F. J. Marquis, President Joint Managing Director.