Retailing Strategy : Products & Customer Services Perspective

ISBN-13: 9783330019539 / Angielski / Miękka / 2016 / 444 str.

Atul Kumar; Vinaydeep Brar

Opis

The purpose of this book is to furnish a conclusive picture of retailing strategies of products and customer services in the organised retail sector. Therefore, the book is multifarious and comprises the analysis of the various products & customer services and retailing strategies introduced by organised retail industry to comprehend the viewpoint of organised retailers. And to perceive the viewpoint of customers, an analysis of their buying behaviour, factors influencing their buying behaviour and satisfaction level with various products & customer services have been incorporated in this book. The book is rationalised for its multiple utilities and contributes knowledge & facts about the merchandise & customer services. The book aspires to reveal the retailing strategies determined by organised retailers. The book also delivers evidence about the dilemmas of customers along with some potential solutions. The book determines diverse components and customer services mandatory to persist the retailing industry. The book also assists in comprehending the retailing environment, retailing culture and the retail decision process. The potential readers of this book are research scholars.

O autorze

Dr. Atul Kumar is an Associate Professor at Siddhant College of Engineering, Pune, India. His qualifications are MBA, MPhil (Mgmt.), PGDIB and PhD (Mgmt.). He has conference presentations & journal articles to his credit. He is a member of professional bodies i.e. AIMA, IDERC, MTC Global, MERC Global etc.