Retailing Principles: Global, Multichannel, and Managerial Viewpoints

ISBN-13: 9781563677427 / Angielski / Twarda / 2013 / 592 str.

Lynda Rose Poloian

Opis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Spis treści

Unit 1: The State of the Industry Chapter 1: Roots and Rudiments Chapter 2: The Retail Environment: Dynamics of Change Chapter 3: Strategic Planning: Adapting to Change Chapter 4: Customer Behavior Unit 2: Retail Structures and Multichannel Strategies Chapter 5: Brick-and-Mortar Retailing Chapter 6: Direct Marketing and Selling Chapter 7: Electronic Retailing Chapter 8: Global Retailing Unit 3: Store Location and Planning Chapter 9: Site Selection Chapter 10: Shopping Centers and Malls Chapter 11: Store Design and Visual Merchandising Unit 4: Retail Management Chapter 12: Principles of Management Chapter 13: Human Resources Management Chapter 14: Financial Analysis and Management Chapter 15: Merchandising Management Unit 5: Marketing the Merchandise Chapter 16: Pricing for Profit Chapter 17: Planning Retail Promotion Chapter 18: Monitoring the Supply Chain Appendix: Retail Career Directions