Retail Management

ISBN-13: 9786202564540 / Angielski / Miękka / 2020 / 92 str.

Vishwajit K Barbudhe;Shraddha N Zanjat;Bhavana S Karmore

Opis

The aim of this book is to understand: Introduction and Perspectives on Retailing - World of Retailing, Retail management, meaning, characteristics, emergence of Organizations of retailing - Types of Retailers (Retail Formats) - Multichannel Retailing Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail - Problems of Indian Retailing - Current Scenario.

O autorze

Barbudhe, Vishwajit K.
Prof. V. K. Barbudhe is working as Professor at Jagadambha College of Engg & Technology for UG & PG Dept. Years of experience 11+. He published more than 50+ papers in international journals. Worked as an international expert at international conferences. Worked as an editorial member in 15+ int. journals & as a reviewer in 100+ int. journals.