Retail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success

ISBN-13: 9783030366490 / Angielski / Twarda / 2020 / 137 str.

Matthias Spanke

Spis treści

Part I. Brand Experience

1. Testing and Playing

2. Paid Experience

3. Pop-up Shop

4. Community Hub

Part II. Retail Technologies

5. Augmented Reality

6. Virtual Reality

7. Artificial Intelligence

8. RFID: Radio Frequency Identification

Part III. Inspired by Online Retail

9. Social Networks

10. In-Store Apps

11. Easy Checkout

12. Pickup and Returns

13. Delivery

Part IV. Sustainability

14. Point of Sale

15. Rent, Resale, Redesign

16. Closing Words

O autorze

Matthias Spanke is Founder and Chief Executive Officer of the full-service visual merchandising agency BIG IDEAS with headquarters in the USA and Europe. In his 25-year career he has been shaping brand experiences of leading retailers worldwide. His expertise covers the development and implementation of successful strategies for the in-store brand experiences of more than 100 leading companies. 

Spanke's career began in Europe, where he was Global Head of Visual Merchandising for leading chain stores. In 2009 he shifted to the agency side as a founder and partner and supported internationally renowned brands as Retail Consultant and Creative Director. When Macy's Inc. offered Spanke the position of Vice President Creative Director of Visual Merchandising, he moved to New York, where he was responsible for the visual concept of all Macy's stores in the US.

In 2017, Spanke left the department store chain to found the full-service agency BIG IDEAS Visual Merchandising. Since then, he has been Chief Executive Officer of the agency. Spanke's strategic leadership is driven by his passion for creative and innovative solutions that fit the respective brand precisely.

An expert in brick-and-mortar retail and visual merchandising, Spanke regularly gives presentations and leads workshops on the retail trends and retail experience. He is the author of two industry books and more than 30 articles for industry magazines.

Blurb

This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.

Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:

• Transfer the benefits of online shopping to physical stores
• Develop new, interactive brand experiences
• Apply latest in-store technologies
• Present customers a more sustainable, greener store experience

Also included is are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.