ISBN-13: 9783658150365 / Angielski / Miękka / 2016 / 195 str.
ISBN-13: 9783658150365 / Angielski / Miękka / 2016 / 195 str.
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.