Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

ISBN-13: 9780367719241 / Angielski / Twarda / 2021 / 304 str.

David Beirman

Opis

A guide to crisis management for tourism operators and tourism offices, with detailed international case studies.

Spis treści

List of tables

Acronyms

Acknowledgments

Preface

PART I OVERVIEW

1. Defining tourism destinations in crisis

2. Managing the recovery and restoration of destinations in crisis

PART II TERRORISM AND POLITICAL VIOLENCE

3. United States: September 11, 2001 terrorist attacks

The impact on American and global tourism

4. Egypt: Terrorist attacks against tourists, 1990-98

Restoring confidence in tourism

5. Israel: The Palestinian Uprising, 2000-02

The promotion of tourism during on-going crisis

6. Sri Lanka: Civil War 1995-2001

Marketing during a long-term crisis

7. Fiji: Political coups, 1987 and 2000

Post-crisis tourism recovery

PART III NATURAL DISASTER

8. Turkey: Izmit earthquake, 1999

Rebuilding the tourist industry

PART IV EPIDEMIC

9. Britain: Foot and Mouth disease, 2001

Restoring confidence through information dissemination

O autorze

David Beirman has been involved in the tourism industry for many years, and is the founding Chair of the Eastern Mediterranean Tourism Association (Australia), as well as a board member of the Association of National Tourist Office Representatives (ANTOR).