Restart Sustainable Business Model Innovation

ISBN-13: 9783319919706 / Angielski / Twarda / 2018 / 253 str.

Sveinung Jrgensen; Lars Jacob Tynes Pedersen

Opis

This book is open access under a CC BY-NC-ND 4.0 license. Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable.

Spis treści

PART I: WHAT’S THE PROBLEM?                                                                                          

Chapter 1: Why sustainable business model innovation?                                                             

Chapter 2: The seven steps of the RESTART framework                                                            

Chapter 3: RESTART: what, why, how and so what?                                                                 

3.1 Responsibility and opportunity                                                                                            

3.2 Sustainable and profitable                                                                                                   

3.3 The next step: aligning financial, social and environmental bottom-lines                            

 

PART II: THE RESTART FRAMEWORK                                                                                  

Chapter 4: Roadmap to a RESTART                                                                                            

Chapter 5: Redesign rather than standstill                                                                                   

5.1 The business model as the story of how the company works                                              

5.2 Redesigning business models                                                                                               

Chapter 6: Experimentation rather than turnaround                                                                   

6.1 The science of profitability                                                                                                  

6.2 Asking the right questions                                                                                                    

Chapter 7: Service-logic rather than product-logic                                                                      

7.1 At your service                                                                                                                    

7.2 Access to everything                                                                                                            

Chapter 8: The circular rather than the linear economy                                                             

8.1 The future goes in circles                                                                                                     

8.2 Resources astray                                                                                                                  

Chapter 9: Alliances rather than solo-runs                                                                                 

9.1 Unite and collaborate!                                                                                                       

9.2 Creating and sharing value                                                                                                 

Chapter 10: Results rather than indulgences                                                                              

10.1 With an eye on the ball                                                                                                    

10.2 Prioritize what matters                                                                                                     

Chapter 11: Three-dimensionality rather than one-dimensionality                                            

11.1 Take the lead                                                                                                                   

11.2. Building a better world                                                                                                   

Chapter 12: RESTART before it is too late                                                                                

 

PART III: IMPLICATIONS AND FUTURE RESEARCH                                                        

Chapter 13: A recap of the RESTART framework                                                                    

Chapter 14: A process model for sustainable business model innovation                                  

Chapter 15: Avenues for future research                                                                                   

Chapter 16:  Case study: A RESTART for Scanship                                                                  

Chapter 17: Case study: A circular business model for Orkla and BIR?                                  

O autorze

Sveinung Jørgensen is Associate Professor at Inland Norway University of Applied Sciences, Norway. He holds a PhD degree from Karlstad University. He does research on the design and innovation of sustainable business models and field experiments on socially and/or environmentally beneficial behaviours. He serves on numerous boards, acts as a strategic business advisor and is an active public speaker.

Lars Jacob Tynes Pedersen is Associate Professor and head of the Centre of Ethics and Economics at NHH Norwegian School of Economics, Norway. He holds a PhD degree from the same institution. He does research on the design and innovation of sustainable business models and field experiments on socially and/or environmentally beneficial behaviours. He is an active public speaker and strategic business advisor.

Blurb

Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.