ISBN-13: 9780761955177 / Angielski / Twarda / 1999 / 272 str.
ISBN-13: 9780761955177 / Angielski / Twarda / 1999 / 272 str.
The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer culture and modern citizenship.