Research on Dealer Satisfaction : A Case Study Approach

ISBN-13: 9783659257513 / Angielski / Miękka / 2012 / 144 str.

Narayanan Venkatesan; Saji George

Opis

Understanding dealers had always been a complex activity and corp-orates/marketers/researchers have been making consistent efforts to study dealer satisfaction for the purpose of enhancing business through better customer relationships and customer satisfaction. Dealers are brand ambassadors of the company and they are direct link between the company and the market, the study of dealer satisfaction becomes all the more important for the company to succeed. This books aims to get an overview about dealer's satisfaction by taking a case study approach.

O autorze

Mr. Narayanan Venkatesan and Dr Saji George are working as faculty members in Department of Marketing, College of Business Administration, Salman bin Abdulaziz University in Al Kharj, Kingdom of Saudi Arabia. They have got rich international experience in both corporate sector and in academics.