Research in International Marketing

ISBN-13: 9780415658119 / Angielski / Twarda / 2012 / 392 str.

Peter W. Turnbull; Stanley Paliwoda

Opis

This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.