The Concept of “Soft Power”: Origin and Definition.- Transforming “Soft Power ” by “Cultural Soft Power” in nature.- Research on the Cultural Soft Power Scope.- Chinese Cultural Soft Power Studies: A Humanistic Perspective.- Several Issues Concerning the Chinese Cultural Soft Power Studies.- Assessment Index System Construction of the Chinese Cultural Soft Power.
Guozuo Zhang, Ph.D, Professor and PhD Candidate Supervisor, Marxist. He has published many influential books and papers on Marxism with Chinese characteristics, culture problems, international issues and philosophy of science. Currently acting as the director of The Center of Chinese Soft Power Studies. He was deputy-director of Theoretic Bureau in Propaganda Ministry of China and director of the National Planning Officer for Philosophy and Social Sciences.
This is the first theoretical book on Chinese Cultural Soft Power. It focuses on the inner logical relations between Chinese cultural soft power and the realization of the China Dream, while also offering detailed explanations of the scope of and essential questions concerning Chinese cultural soft power. The book is divided into six parts, which, taken together, concisely yet thoroughly examine the theoretical roots of soft power and the current status of China’s soft power as illustrated in concrete cases. On this basis, the author subsequently draws a cautious overall conclusion on the development of China’s soft power.