Research Methods in Service Innovation

ISBN-13: 9781785364853 / Angielski / Twarda / 2017 / 256 str.

Flemming Sorensen;Francesco Lapenta

Opis

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation.