Research Methods in Health Communication: Principles and Application

ISBN-13: 9780415531856 / Angielski / Twarda / 2014 / 364 str.

Bryan B. Whaley

Opis

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions.

O autorze

Bryan B. Whaley (Ph.D., Purdue University) is Professor of Communication, and Clinical Research Associate in the School of Nursing and Health Professions at University of San Francisco. His research concerns linguistic factors related to explaining illness and complex health-related information, the function and design of interpersonal messages to patients, and language/message variables in social influence.