Research Methods in Business Studies

ISBN-13: 9781108486743 / Angielski / Twarda / 2020 / 300 str.

Pervez Ghauri; Kjell Gronhaug; Roger Strange

Opis

Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.

Spis treści

Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.