ISBN-13: 9780470458037 / Angielski / Twarda / 2010 / 672 str.
A comprehensive introduction to research methods and best practices for designing, conducting, interpreting, and reporting findings This text is designed to develop in students a passion for conducting research and an understanding of the practical value of systematic information- gathering and decision-making. It features step-by-step coverage of the research process including research design, statistical considerations, and guidance on writing up and presenting results. Recognized leaders in the field--authors Bart Weathington, Christopher Cunningham, and David Pittenger--present: