Research Methodology in Strategy and Management

ISBN-13: 9781848551589 / Angielski / Twarda / 2009 / 352 str.

Donald D. Bergh; Jr. David J. Ketchen

Opis

Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book discusses about key methodology issues in the strategic management field.