Reputation Management and Family Business

ISBN-13: 9781032127767 / Angielski / Twarda / 2021 / 228 str.

Zdzislawa Dacko-Pikiewicz

Opis

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Spis treści

1. Reputation ​ – importance to the modern organization 2. Areas which determine the reputation of family businesses 3. The concept of family business reputation management 4. Family business reputation management 5. Evaluation, conclusions and recommendations for family business reputation management

O autorze

Zdzisława Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.