Introduction; M.King & K.Watson.- PART ONE: AUDIENCE RECEPTION STUDIES Public Medicine: The Reception of a Medical Drama; S.Davin.- Primitive Communications: The Case of the Radio Campaign for Asian Populations in the UK; Y.Doi.- Performing Disability: Impairment, Disability and Soap Opera Viewing; A.Wilde.- PART TWO: DISCOURSES OF HEALTH AND ILLNESS IN THE PRINT MEDIA AND THE INTERNET Threatened Children: Media Representations of Childhood Cancer; C.Seale.- Mad Cows and Mad Scientists: What Happened to Public Health in the Battle for the Hearts and Minds of the Great British Consumer?; M.King & C.Street.- Writing Digital Selves: Narratives of Health and Illness in the Internet; M.Hardey.- PART THREE: UNRULY BODIES AND THE MEDIA 'Planting Landmines in Their Sex Lives...': Governmentality, Iconography of Sexual Disease and the 'Duties' of the STD Clinic; A.Price.- Slicing Through Healthy Bodies: The Media Representation of Body Modification; K.Watson & S.Whittle.- Representing 'Healthy' and 'Sexual' Bodies: The Media, Disability and Consensual 'SM'; A.Beckmann.- PART FOUR: MORALITY AND HEALTH: DISCOURSES OF GOOD AND EVIL IN HEALTH TEXTS Dope Fiends: The Myth and Menace of Drug Users in Film; P.Guy.- Disease, Decay and Dread: Literary Constructions of Illness; A.Kershaw.
MARTIN KING is Senior Lecturer and KATHERINE WATSON is Lecturer, both in the Department of Health Care Studies at Manchester Metropolitan University, UK