Representing Consumers : Voices, Views and Visions

ISBN-13: 9780415184144 / Angielski / Miękka / 1998 / 416 str.

Barbara B. Stern

Opis

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: crisis in representation and the representation of crisis; construction of the researcher and consumer voice; quantitative tools, multimedia and representation; advertising narratives; poetic representation of consumer experience; and consumer-oriented ethnographic research.

Spis treści

List of plates, List of figures, List of tables, List of poems, List of contributors, Introduction: The problematics of representation, PART 1 Researchers and representation, PART 2 Representation and verbal data, PART 3 Representation and pictorial data, PART 4 Pragmatics, innovation, and critical issues, Index

O autorze

Barbara Stern