Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

ISBN-13: 9781032265001 / Angielski / Twarda / 2023 / 256 str.

Gupta, Gaurav

Opis

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

Recenzje

"Religion and Consumer Behavior is a timely, informative and insightful read for anyone who wants to know more about the topics of religion and consumer behavior. Written by academics and professionals with years of experience in the fields, this book will help you better understand these topics for a better life."

Prof (Dr) Ajay Rana, Director General, Amity University, Greater Noida Campus, Uttar Pradesh, India

"It is well edited and must-read book for anyone who wants to understand the linkage between religion and consumer behavior. In apprehending the challenge, this book explores the in-depth analysis of the influence of religion on consumer behaviour. The main themes include the dark side of religion and consumer behaviour, ethics, consumption and religion, religion and stages of consumer decision-making, and religious and consumption practices from different regions. It is an essential reading for scholars, academicians, and practitioners looking for insights into religion and consumer behaviour."

Dr. Bikramjit Rishi, Professor (Marketing), Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University), Delhi – NCR