ISBN-13: 9781138310025 / Angielski / Twarda / 2019 / 244 str.
ISBN-13: 9781138310025 / Angielski / Twarda / 2019 / 244 str.
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.