Relationship Marketing in Sports

ISBN-13: 9780750684958 / Angielski / Miękka / 2009 / 208 str.

Andre Buhler

Opis

'Relationship Marketing in Sports' discusses and reformulates the principles of relationship marketing and demonstrates how relationship marketing can be successfully applied in practice within a sports context.

Spis treści

Chapter 1. Introduction; Chapter 2. The principles of relationship marketing; Chapter 3. Professional sporting organisations and their relationships; Chapter 4. Relationship marketing in sports - the fan perspective ; Chapter 5. Relationship marketing in sports - the sponsor perspective; Chapter 6. Relationship marketing in sports - the media perspective; Chapter 7. The extended marketing mix of relationship; Chapter 8. Relationship marketing in sports - today and tomorrow.