Relationship Marketing Strategies in Banking Sector : A Case Study of Indian Banks

ISBN-13: 9783659246593 / Angielski / Miękka / 2012 / 392 str.

Jaskaran Singh Dhillon

Opis

The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.

O autorze

Dr. Jaskaran Singh Dhillon is Presently Professor and Director, Swift Institute of Management Studies-Rajpura, Punjabi University, Patiala (India). He has 22 years of teaching, research, training, and consultancy experience. He is a member of various professional and academic bodies in India. He has contributed many research papers in Management.