Regional Language Television in India

ISBN-13: 9781032057941 / Miękka / 2023 / 296 str.

Opis

This book examines the evolution and journey of regional language television channels in India: the coverage, uniqueness, ownership and audiences of regional channels in 14 different languages (Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, Malayalam).

Spis treści

Introduction – Regional Language Television Channels: An Indian Story Part I. Scheduled Languages  1. Regional Hindi Channels: Origin, Development, and Challenges  2. Ownership and Content of Bengali Television Channels: An Analysis  3. Marathi Television: Beginning and Development  4. The Politics of Telugu Television  5. Tamil Television: Rethinking Form and Content  6. Urdu Television: Connecting Communities and Audiences  Part II. Other Languages  7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam  8. A Rising Star in the Regional Segment: Bhojpuri Television  9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content  10. Growth and Development of Kannada Television  11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts  12. Tracing History, Status, and Trends in Odia Television  13. Punjabi Television in the Global World: Capturing the Native and the Diaspora  14. TV in Kerala: Vision, Visibility, Viability  Part III. Perspectives  15. Doordarshan Kolkata: A Cultural History  16. Indian Regional Television and Language Acquisition Amongst Children  17. The Business of Bengali Film and Television Industry: An Overview  18. Regional Contours: The Many Modernities of Indian Language Television. The Market Idea in a Multilingual TV Milieu: A Postscript 

O autorze

Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.